Planet Nusa: A Best-Friend-Founded Activewear Brand

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Planet Nusa
Headquarters: Copenhagen, Denmark
E-commerce: planetnusa.com
Social Media: Instagram

What: A community-driven, direct-to-consumer activewear label.

Price Range: $50-$150

Founders: Mille Skat and Kristine Esmer

Origin Story: For best friends Mille Skat and Kristine Esmer, the circular fashion model was a non-negotiable when they set out to create Planet Nusa in 2018. Since that time, fast fashion has catapulted to popularity and grown even more ubiquitous in today’s fashion landscape. That didn’t deter the duo from continuing to build Planet Nusa on the values that matter most — quality, transparency and community — over quick wins and mass production. Together, Mille and Kristine have grown Planet Nusa into one of Denmark’s most popular clothing brands, with three brick-and-mortar stores, two cafés and numerous community events (think: Nusa Runs, Nusa Yoga, Nusa Swims) across the globe. And they’re not slowing down with annual revenue growing over 3,000% in the last five years.

A values-driven brand designed to help people move (physically, emotionally, and collectively), Planet Nusa maintains rigorous production and distribution standards. The company’s operation upholds UN Guiding Principles on Business and Human Rights (UNGPs) and OECD Guidelines for Multinational Enterprises (OECD) in addition to sharing their Code of Conduct publicly on their website for transparency. 

Hero Products: LS2 Air Long Sleeve ($97), T1 Power Tights ($120), Box1 Power Sports Bra ($79), Cheer1 Power Shorts ($85), Relax1 Sweat ($100)

Store Locations: Copenhagen, Frederiksberg and Aarhus

PR Representation: AIIR

How to get in touch: camille@aiir.agency

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