Ksubi: A Denim-Focused Streetwear Brand Founded in Australia in 1999

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Ksubi
Headquarters: Australia
E-commerce: ksubi.com
Social Media: Instagram

What: An Australian streetwear brand known for its signature denim and distressed finishes.

Price Range: $30 – $800

CEO: Craig King

Creative Director: Pip Edwards 

Origin Story: Ksubi was founded in 1999 on Sydney’s Northern Beaches by a group of surfers and DJ friends who were fed up with the lack of standout jeans. Coming together, they created their own and Ksubi was born. The brand quickly gained a reputation as one of Australia’s iconic fashion labels, becoming known for its DIY, rebel attitude and its now-iconic distressed denim and box cross logo. It wasn’t long before its signature look caught the eye of some of the most influential people in music and fashion, including A$AP Rocky, Travis Scott, Kendall Jenner, Charli XCX and Doechii, to name a few. 

Hero Products: Van Winkle Black Rebel ($195)

Stockists: Nordstrom, Saks Fifth Avenue

Store Locations: New York — SoHo, Florida – Miami, California – Los Angeles, Illinois — Chicago, Australia — Sydney, Melbourne

PR Representation: Infinity Creative Agency

How to get in touch: careers@ksubi.com (jobs/internships), wholesale@ksubi.com (wholesale)

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